Media influence over the last century has grown tremendously and ever since the printing presses became more sophisticated with rich colors, fonts and modern photographic technology, the explosion in fashion magazines and what is considered modern and appealing is now defined largely by conglomerates and not individuals.
There was a time when an individual like Giorgio Armani could single handedly influence the future of male fashion and what colors, textures, patterns and shapes could be used to define the modern Male’s clothing requirements.
These days however, individual designers with great talents have somewhat less of an influence on the international stage. Clothing has also become more universal in taste and regional variations depending upon climactic conditions have become less of a factor in determining what is modern and in vogue.
As the world becomes smaller and smaller due to increase in the modern communications infrastructure and connectivity across the globe and the media becomes more and more consolidated due to mergers, acquisitions, bankruptcies and proliferation of online only rivals, the value of individual designers will still remain high but the overarching fashion trends will be dictated by what is published in the media like magazines, newspapers and television and not what is actually needed by the modern families and individuals.
There was a time when bell bottoms were all very trendy and everyone used to wear them across the globe, but they eventually fell out of fashion since they were inconvenient to walk with and there was always a danger of tripping or falling down. Same could be said of extremely high heeled, thin and very inconvenient footwear for women. If you want to see these old trends, or even the newest in fashion, get the new Direct TV packages that feature the best of the fashion industry.
These were all trends which whithered away because people did not feel comfortable wearing them for extended periods of time. These days a lot of clothing is uncomfortable such as loose jeans, low riding trousers which are barely holding themselves on the body around the hips but is promoted in fashion magazines because it depicts rebelliousness and unique defiance.
Media should let the people decide what is comfortable to wear and cheerful to look at.
